Why the biggest Apple and Disney tech-entertainment merger failed?

September 19, 2019 | Investopaper

Disney chief executive Bob Iger has revealed that two giant companies Apple and Walt Disney could have merged if Steve Jobs was alive. He expressed that there was a serious chance that these companies would have become one in the presence of the maestro Steve Jobs. Steve Jobs died of cancer in 2011.

Iger has explained about this in his autobiography where he has stated that he was in close relationship with Steve Jobs. Iger has also mentioned in his biography that  Jobs appreciated boldness, and gave him a sneak peek at Apple’s new video iPod before it had been announced after Iger one day mentioned to Jobs the idea of “an iTunes platform for TV shows” — the exact thing Jobs had been secretly working on. That led to Disney’s ABC signing on to provide content for the fledgling Apple iTunes video streaming service.

In 2017, the rumor of big merger between these companies made headlines again after analysts speculated that the possible merger would create a $200 billion company and rule a tech-entertainment giant.


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