September 10, 2019 | Investopaper
Background of Ford in Nepalese Market
Be it in crowded cities of Kathmandu or Pokhara, or among the less dense population across remote regions of Nepal – one brand which always has been proving its existence is – Ford. GO Automobiles Pvt. Ltd is the wing of the Golchha Organisation which has a history of eight decades around. GO Ford is an exclusive dealer, who has been supplying this particular vehicle across in Nepal. It has the wide-area built showroom at Thapathali, Kathmandu and has been offering a range of models like All-New Figo, Figo Aspire, All-New Fiesta, Ranger, Ecosport, and Endeavour. They are all imported from India and Thailand.
Ford in NADA Auto Show
Ford had made its glorious presence in 14th Nepal NADA Auto Show. This brand came up with EcoSport Thunder edition, the successor of the previous edition with its rapid improvements inside. Ford’s EcoSport Thunder edition was a major attraction in NADA Autoshow which was priced Rs 47,40,000. However, there had been other attractions including the Ranger Raptor and the Freestyle in NADA Auto Show. These models were all under the major attraction of Ford’s stall in the fair.
Unique Features of Ford
Ford has always been able to prove itself unique and best in the crowd of the automobile market. The following are the key reasons for it.
- Unique Design: The design and outlook have been different than the remaining ones in the market.
- Trendy Look: Each Ford Vehicle has been with a trendy look and classy design which made the vehicle stand out of the crowd.
- Advanced Features: From Android compliance, Bluetooth equipped to iOS support, Ford has always proved it’s best in the inner features thereby.
- Reasonable Price: Pricing is a key factor for defining how popular the vehicle can go. Ford’s price range is always reasonable in the market.
- Fuel Efficiency and Speed: Ford’s vehicle is concerned about the optimal use of the fuels and every drop of fuel will be proved worthy enough. Meanwhile, be it for a race or normal drive – Ford has always proved itself.
Price Performance Analysis
Ford models have several ranges of features within it. While its model uses petrol as fuel the torque is of 150Nm@4500rpm for the latest Ford EcoSport Thunder model. With the manual transmission, the fuel tanks are of 52 liters for the same model. Ford claims that they have been offering the best price within this particular model. With an engine displacement of 999 CC / 1498 CC, this model has 5 gearboxes and has been ensuring milage of 12-17 kilometers per liter on an average.
TATA’s Sipradi Trading has been a major competitor for GoFord as of now. The new models launched by TATA is gaining equal attention as that of Ford. In the meantime, BYD has been a major challenge for Ford. BYD e6 is gaining similar attention. And at this particular point of time Datsun has been one important segment covering in the automobile sector of Nepal. So, Datsun appears as the next tough competitor for Ford as a whole.
Is it worth to buy?
Ensuring the best out of all – Ford has been proving it’s best on the road along with off the road. With easy maintenance and quality assurance features of Ford, this brand has always been preferred in the industry. Unique design and layout, which is supported by reasonable prices and features had been the major strengths that Ford has been gaining in the automobile industry of Nepal. This model has been suitable for a young driver to professional ones. Flexibility and easy adaptability have been a key element for the vehicle in the long ride with security and safety – and it’s a family car anyway. Picking any one model of Ford as per your interest, preference, like and need won’t be anything to regret later.