Popular dating app Tinder claims to have 2 billion views per day

July 12, 2019 | Investopaper

Popular dating app Tinder has made a claim that it is behind a million dates that happen every week around the world. The dating app is available in over more than 190 countries right now. Tinder has also revealed that the global view count stands at more than 2 billion views per day.

Tinder has successfully been able to establish itself as the most influential dating app among young adults. According to the CEO of the company, this has helped Tinder to withstand the competition from Facebook. Facebook also launched a dating product in different countries last year. The popular social media site also boasts to have around 2.38 billion active users.

Tinder Chief Elie Seidman added that Tinder has done “extremely well” with its young audience, which is the company’s area of strength. Tinder has announced its plan to launch a lite version of its app in the emerging markets. This is one of the strategies to increase market share. This app will be available as a separate app and existing users should not sign up again.

Tinder is dedicated to make the app a safe environment to prevent any sort of bullying or harassment on the dating platform. In doing so, it uses algorithms and relies on human moderators to remove unacceptable user behaviors.




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