Know about the sensational media app TikTok

February 27, 2019 | Investopaper

TikTok, which is known as Duoyin in China is a media app which is famous for creating and sharing short videos of 15 seconds. The app was launched by ByteDance in China in September 2016 and has become one of the most engaging apps in recent time. The media app was developed in 200 days period. It was introduced to an international market only after a year.

The popularity of Tiktok skyrocketed after it purchased musical.ly, a startup based in Shanghai with an office in California. In doing so, the parent company Bytedance spent whooping $1billion dollar to merge musical.ly with TikTok.

This popular app is available over 150 markets and in 75 languages. Also, in July 2018 the application had 500 million users globally. It has become no.1 downloaded apps in many countries like Thailand after gaining huge popularity among the youngsters and other age groups.

In October 2018, it was the no.1 downloaded app in the United States with 80 million times download. TikTok was downloaded more than 104 million times on Apple’s App store during the full first half of 2018. It surpassed other popular social media apps to become the world’s most downloaded iOS app for that time period.

Lately, Tiktok has come into attention after it became the platform for many Indian voters and youngsters to express their views through short videos regarding the election. One of the users has heaped praise on existing Prime Minister Narendra Modi through his short video which has gone viral over the internet in a short period of time.

 

 

 

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